What To Do & How - Why A Professional Service Is Different

You can market a product with clever or funny or gimmicky materials/messages.But when people hire a professional to do a service, they are buying a relationship with YOU. They need to trust you, see that you possess expertise, and value that expertise. Is anything about that funny or gimmicky?)

Last of all, they need to remember you -- because they may be hiring or referring you next month, when they need your services.

To tackle the last item first -- remembering -- you have to remember something yourself. To send out emails, postcards, letters, or something that works for you, on a regular basis. You can't do it once a year, or once a season, and hope they'll remember you when the time comes. They won't.

To win their trust and showcase your expertise, you have to send short emails, postcards, letters, etc not that SAY you are great, but that SHOW it. The way you do that is you showcase and share little bits of your knowledge.