Step 1, as in the post below, is keep it simple and easy. Small pieces like emails, postcards, one-page snailmails.
Step 2 is to write just a few simple sentences about something timely,new, upcoming that you know and your prospects and clients/customers should know. 2-3 sentences, that's it. Enough to show them your marketing pieces have valuable information.
Step 3 is to invite them to contact you if they would like to know more. Or to pass the info on to their friends who need to know.
Step 4 is to do this at least once a month.
It's really that simple. Are you telling me there aren't 12 things a year you know that your clients don't? You wouldn't still be in business if that were the case.
Saturday, June 20, 2009
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