If you've held back from marketing yourself or your business from fear that 'people aren't spending right now,' consider giving it a try. People seem anecdotally to me in a more positive mindset the last few weeks.
I remember back in the '90s recession, having a disagreement with someone over whether it was ok to feel like things were better. She said no - she was reading the news reports of layoffs (a trailing indicator). I said yes - from what I was seeing and experiencing around me. That time I was right.
I have the same feeling now. I don't think we are out of the woods. I think we are due for a second hit late this year. But it feels to me like a thaw for now, and this would be a good time to get out there and make that call or send that mailing. I am doing it. What do I, or you, have to lose?
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I agree with you, Ned. I remember when I started in business I saw a cartoon which showed a bunch a man saying "Business is awful I'm saving my money and not advertising." In the next panel of the cartoon there was an illustration of the same man putting up a sign on his business door which advertised "Business for Sale."
ReplyDeleteChuc, in my article last month I quoted a college student-entrepreneur saying, The best time to start a business is a recession - less to lose, more to gain, less competition.
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